Story
The Medellín kid who preferred to understand how things worked (1998–2010)
From the moment I got my first computer at seven, I knew I was intensely curious. While other kids played, I spent hours on YouTube and forums trying to understand how websites were built. Moving cities and recording my first videos explaining technology chipped away at my early shyness. That’s where I learned that sharing knowledge is the best way to validate it.
From beats in Frutty Loops to a million streams (2010–2015)
At eleven, a drum kit shifted my perspective. I started experimenting with Virtual DJ and Frutty Loops, training my ear between rock and electronic music. In high school, while studying music production, I met my closest friends: Rubén (Shennay) and Alexander (Brauggen). With Shennay we lived the urban artist “dream”: we released tracks, crossed a million organic streams, and met Medellín’s rising stars in their early days. But I learned a hard lesson: fame means nothing if you don’t know how to run the business. We didn’t collect what we should have, and bad contracts left a mark.
Qué Código: Building technology for the real world (2015–2021)
At seventeen I co-founded Qué Código with Edinson Tique—my first web development agency. What started in a bedroom scaled into massive projects, including building the full technology infrastructure for an investment bank. For years we pushed hard with clients, learned how to make other people’s businesses profitable, and took part in incubating Medellín startups such as ePayco and the WordPress Medellín community.
The bridge to Sleem: Profitability as the end goal (2022–present)
After a sabbatical, music called me back. I joined Loro Musical, where as Director of Operations I saw the systemic failures in distribution and royalties. I saw the lack of transparency and the chaos in reporting. That’s where the core of what is now Sleem was born: a technology solution designed so artists stop being treated as products and start being treated as profitable businesses.
Today, from Spain and with Sleem’s official launch in May 2026, my mission is clear: fuse my two passions to build major-label-grade solutions for the independent world.