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Medellín · Music · Technology

Raised between code and rhythm. Now building what the music industry always should have had.

I'm Cristian Álvarez — Cris DAM in music. At seven I was figuring out how websites were built; at seventeen I co-founded Qué Código and ended up building infrastructure for an investment bank. I crossed a million streams with urban music and learned the hard way that fame means nothing without profitability. That whole road led me here.

Portrait of Cristian Álvarez (Cris DAM)

Current Mission

Sleem

I lead Sleem, a music tech startup operating between Spain and Medellín. The goal is simple and ambitious: independent artists stop being treated as products and start building profitable businesses. Radical transparency, major-label-grade technology, and a team that understands royalties as deeply as algorithms. Official launch: May 2026.

Discover Sleem