Blog
Articles and thoughts on product, the evolution of the music industry, business, and my journey building companies.
The Medellín–Spain Bridge: How to Scale a Startup Across Two Continents
Sleem was incorporated in Medellín. Scaling seriously meant building a bridge to Europe. Why Spain, how to run a team across two time zones without breaking it, and what really changes when you decide to cross the Atlantic.
Read articleFrom Zero to Founder: Lessons from 10 Years in Tech and the Music Industry
I started at seven wanting to understand how websites were built. Today, after an agency, the music industry, and Sleem, I know that code and beats follow the same laws: if you don't solve a real problem, you don't have a business.
Read articleWhy I stopped chasing the hit and started chasing profitability
We crossed a million streams with Shennay. Our tracks played in clubs, we got calls for events. The money never arrived. That experience — before I turned twenty — changed everything I understood about the industry.
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